California State University-Fullerton (out-of-state)

Amount: $1,000 Established by: This scholarship was established by the Tsao Family Foundation and Miven Venture Partners to support students in need of financial assistance. Applicants must prepare a two-part project (can be from a class project) consisting of: 1) 60% articulating brand strategy, and 2) 40% to communicate the tag line. Selection will be based on what is distinctive or unique about the project and how well the reader understands the conceptualization of the brand. Other consideration is how well the tag line is promoted aside from an ad campaign. Open to: This scholarship is open to undergraduate students majoring in communications with a concentration in advertising. 2.0 GPA, financial need, full-time, project